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 The Accelerator programme has to date been covered by the FT, City AM, the Sunday Times, Fresh Business Thinking, Angel News, Nesta and Innovation Investment Journal.

Mayor of London Boris Johnson said:
“The Accelerator Academy represents exactly the type of investment in London’s future businesses that will secure our position as Europe’s digital capital. Using the nous of seasoned entrepreneurs to mentor those in the very early stages, alongside much needed access to investment, the Academy will give tech entrepreneurs a real leg up in a tough economic climate, helping to create London’s future jobs.”

The Financial Times (29/10/11):
Support for media start-ups
“An incubator programme aimed at nurturing innovative technology, media and telecoms companies has been launched with the backing of London mayor Boris Johnson.

The Accelerator Academy will provide 12 weeks of training, guidance and investment support for up to 100 founders a year of companies that have yet to launch or are in their first year of trading.

Guidance will be offered by a group of mentors, all of whom have successfully sold at least one technology, media or telecoms business. These people will have the right to buy in to participating businesses. Access to seed capital will be made through the Accelerator Fund and an investment syndicate.

The programme was created by Ian Merricks, managing partner of White Horse Capital, an technology, media and telecoms investment adviser, and is backed by NatWest and accountancy firm Haysmacintyre.”