Allan Biggar is the Chief Executive Officer of All About Brands plc, a group of marketing services company established in 2005. With 10 business divisions and offices in London, Brussels, Abu Dhabi, Dubai and New York, All About Brands plc is a fast growing group of businesses spanning public relations, marketing, brand strategy, design and advertising.
Over two decades Allan has acquired an in depth knowledge of reputation management and communications within the commercial and political worlds.
After joining Burson-Marsteller, the world’s leading public relations consultancy, in the mid 1990’s he served as head of their Middle East operations and has since maintained both extensive personal and businesses relationships across the region. Allan went on to serve as CEO of Burson-Marsteller Europe where he managed brand building and reputation management engagements with many of the world’s major brands including Coca-Cola, Unilever, Colgate Palmolive, Dow Chemicals, Shell and Visa International.
He stepped down as Global Chairman of the Corporate and Financial Practice and member of the worldwide board of directors in 2005 to launch All About Brands plc.
Allan broadcasts and writes regularly on CEO issues, branding and public affairs. He is Chairman of the Manchester Business School Corporate Communications department – the only post-graduate facility for Corporate Communications in Europe. He is also a pro-bono communications advisor to the European Commission and founder of the European Communications Academy offering strategic communications training to senior EU government officials.
He is a Fellow of the UK’s Royal Society which promotes excellence in science and a Fellow of the UK’s Chartered Institute of Public Relations.
Allan will be speaking at the Accelerator Academy on the topics of branding and marketing.