Sarah McVittie co-founded Dressipi (a free fashion advice and recommendation service) with Donna Kelly. Prior to Dressipi, Sarah was the co-founder and CEO of Texperts the world’s first text message question answering service. The company won numerous awards for its concept and technology. In 2008 the company was sold to its largest competitor in a multi-million pound deal. Before Texperts, Sarah worked as an investment banker at UBS. She has an MA in Economics and Chinese from the University of Edinburgh and also have a passion for motorbikes and in 2001 rode her motorbike and sidecar from London to Beijing along the oldest Silk Route.
