Shaun is Global Advertising Director at Telefonica O2. Shaun has a broad range of experience having worked in the UK media industry across newspapers, television, radio, magazines, digital and mobile for over 20 years. Prior to joining Telefonica O2 Shaun was Chief Executive at Blyk, New Media Director at The Telegraph Media Group as well as a Board Director for Emap where he worked for 11 years. He’s helped transform newspapers into digital media companies, developed some of the UK’s most innovative media brands, including Kiss, Magic and Kerrang, and launched the world’s first advertiser funded mobile network.
He is an advocate of new media and firmly believes that mobile and personalisation will transform the UK advertising sector as we know it. He recognises the importance of data in the new advertising economy.
Shaun is a Guest Speaker for the Academy, speaking on route to market and Product / service development.
