The market for multi-site retail point-of-sale (POS) collateral and Visual Merchandising (VM), ranging from large-format print through to shelf pricing is over £1 billion annually in the UK alone. 

This activity also drives huge staffing and administration costs for retailers, which runs into many hundreds of millions more. As the retail landscape changes, the need to manage physical retail stores better and more efficiently, whilst opening up new revenue opportunities is critical.

Swoop Applications has developed an in-store marketing operations and campaign planning platform, which helps large multi-site retailers streamline the complex task of planning and delivering in store marketing campaigns across print and digital channels. This enables them to manage their in-store marketing more effectively, cut errors and waste in campaign execution, saving significant sums for reinvestment and subsequently optimise their trading performance.

Dorian Spackman

dorian@weareswoop.com

http://weareswoop.com/